"Mastodon Is 'Antiviral' Design"
My essay on this: https://clivethompson.medium.com/mastodon-is-antiviral-design-42f090ab8d51
Twitter (and most big social media) is laser-focused on creating virality -- i.e. training the joint attention of millions of people on one hot post/meme/story/event happening *right this instant* ... and doing it over and over and over again
Mastodon really isn't -- for lots of rich and interesting reasons
It's why some emigres from Twitter find Mastodon so baffling
This place embraces slowness and useful friction